Fresher for Longer – Minimising food waste in the home

Welcome to The Packaging Federation’s Fresher for Longer (FFL) page.

Fresher for Longer is an initiative to minimise food waste in the home. And that’s important because food waste is a global problem. If food waste was a country, it would be the 3rd largest carbon emitter behind only USA and China.

By far the biggest source of food waste in the UK is food that is wasted in the home. Packaging, when used as it should be, can help to prevent it.

How should packaging be used? The answer is surprisingly simple.

READ THE STORAGE INSTRUCTIONS ON THE PACK

FOLLOW THESE PROPERLY AND YOUR ACTION WILL…

KEEP YOUR FOOD AND DRINK FRESHER FOR LONGER

In this way Fresher for Longer guarantees win, win – and win outcomes for us all:

• The consumer wins; being enabled to select produce that will allow choice, and portion control in the home. 
• The food producer wins, through supplying the goods that the consumers want, in the way they want them. 
• Our society wins; being enabled to better control consumption and – above all – throw away much less. 

Our packaging industry is committed to innovation that provides packaging which enables food to last longer. All that consumers need to do is to read the storage instructions on the pack and follow them. It’s as simple as that and when it’s followed the pack will keep food and drink Fresher For Longer.

It’s a simple message – and always worth re-stating.

READ THE STORAGE INSTRUCTIONS ON THE PACK

FOLLOW THESE PROPERLY AND YOUR ACTION WILL…

KEEP YOUR FOOD AND DRINK FRESHER FOR LONGER

Click on the following for further information

Consumer attitudes to food waste and packaging report – Executive Summary.pdf

Consumer attitudes to food waste and packaging report – Full Report.pdf

Consumer attitudes to food waste and food packaging (slide presentation).ppt

Fresher for Longer – Key Messages.docx

Fresher for Longer – Guide for Partners.pdf

Infographic –The Truth about Food Waste.pdf

LFHW – Fresher for Longer – artwork.pptx

Fresher for Longer – Link to Animated Film.docx

 

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